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The Power of Touch

From the bedroom to the boardroom, what you're sitting on or holding in a negotiation may actually influence the outcome.

How something feels—literally—can influence how we perceive situations and relate to others. As newborns, one of the first ways we learn is through touch—which may be one reason the sense of touch is so powerful, says Joshua Ackerman, assistant professor of marketing at MIT’ …

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TouchEmbodied CognitionUnconscious Awareness

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