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3 Easy Steps to Career-Marketing Success

Change = Opportunity; Career Change = Education/Training Opportunity

Career change is not something taken lightly. It can take years—or in the very least months—of consideration and planning.  So advertisers in the career-making market will want to understand that getting their option on the table early—and keeping it there—is one of the keys to success. Career-changers (or, as we call them, Encore Career-makers) don’t pick their education or training plan instantly, nor without a great deal of trust. And trust requires time to build.

Three Steps: Establish Awareness, Build Trust, Sign Up Students/Career-Changers 

We know the career-change market is a big one. Did you know that nearly half of all workers make a dramatic career change? That means most of the Spirituality & Health readers will be customers for your inspiration, education, and job recruitment advertising over time. 

Making a splash twice a year and establishing an ongoing presence for those thinking about how to improve their lives with an encore career is the best marketing strategy.  During the inspiration, consideration, and planning path to change, your potential customers will be asking their friends and family for advice. Spirituality & Health readers are the ultimate trusted advisers—that is what makes our small ad-campaigns so powerful.

Three Packages Designed With All Three Steps for Your Success:

Option 1:

  • Print: Full page in Encore Career special editorial section.
  • Digital: Sponsored editorial-content on the S&H website.
  • Digital: Paragraph listing (Native Ad) in the Partners email blast.

Option 2: 

  • All of Option 1, plus:
  • Print: 1/12-page ad in the Encore Career special page for each of the two issues after the special section.
  • Digital: Print ad in a gallery on a special Encore Career landing page online.

Option 3:

  • All of Option 1 plus:
  • Print: 1/6-page ad in the Encore Career special page for each of the two issues after the special section.
  • Digital: Print ad in a gallery on a special Encore Career landing page online. 


Space is limited, so get your reservation in soon:

Ad reservation deadline: Sept. 4
Materials deadline: Sept. 11
Issue web launch: Oct. 26
Print on sale: Oct. 27
Eblast schedule: Check with your sales person

Contact your sales person:

Ann Reed: [email protected]
Tabatha Reed: [email protected]
Peter Lymbertos: [email protected] 

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