My spiritual practice teaches me that we are all one. But my public relations work calls me to pitch stories of Hero vs. Villain, Us vs. Them, David vs. Goliath. All the experts out there who advise social change activists like me about how to tell our stories agree: If we want to grab headlines for vital social justice issues or the health and sustainability of planet Earth, this is the kind of story we must spin. But is that really “all the news that’s fit to print,” or is there a more compassionate and imaginative path?